Creative capacity for your marketing plan.
Bring production, creative direction and channel needs into one plan. Advertical supports marketing leaders who need a dependable external team, with defined responsibilities and a rhythm that works alongside their own people.
What we bring to your team.
- Production capacity for your campaign roadmap
- Strategy, content and editing from one team
- A shared scope and review process
From the first brief to your next test.
- 01
Understand the brief
We discuss your product, customers, existing assets and what your team needs next.
- 02
Agree the plan
Together we define concepts, deliverables, responsibilities and the delivery schedule.
- 03
Produce and review
Our team builds the assets. Your feedback stays attached to the work, with clear review and approval steps.
- 04
Learn and iterate
Use the finished creatives in your channels and bring the results into the next production round.
FAQ.
We begin with a call about your brand, product and ad account. In the creative strategy session, we agree the plan for the first four weeks. Then we establish a regular delivery rhythm with your team.
Initial edits from supplied footage are generally ready within 48 hours. Projects that include a shoot take longer. We agree a realistic schedule at the start of each collaboration.
You receive a Frame.io review link and leave feedback at the exact point in the video. After approval, we export the assets in the formats your channels need.
Yes. We work remotely with marketing teams and can adapt creatives for different markets. Tell us which audiences, languages and channels you need to cover when we scope the work.